The Benrus brand was reinvigorated by former Alex and Ani CEO and former client Giovanni Feroce. READ worked with his team, which included renowed interior architect Adrea Valentini to cultivate a unique store fixture package.
Benrus Mannequin Fixtures
READ in conjunction with renowned interior architect Andrea Valentini designed a series of beautiful and unique mannequin risers for Benrus. The risers are constructed from maple and feature curved perforated aluminum "sails."
Detail of Mannequin Fixture
This image illustrates the use of the perforated alumnium panel and its supporting structure.
Benrus Hatch Merchandiser and Clock Face Dividers
The Hatch merchandiser is designed to accommodate folded garments. Individual sections may be removed to fit larger items. The Hatch display (top of picture) is constructed from maple and features a clear satin finish.
The clock dividers below the hatch display segment the custom shelf standard based rack system. The clock faces are direct printed on to translucent acylic and mounted in a radial maple frame and housing.
Detail View of Clock Divider
A more detailed view of the Clock Divider and the custom shelving and racking system.
Benrus Round Stacking Tables
Made from maple with a clear satin finish. These round stacking tables can be configured in several ways to fit different sized products. They have a light, open design in keeping with the other READ fixtures in the store.
Benrus Round Stacking Table Visualization
The early stage design concept for the stacking table.